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Swim, Don't Sink in the Data Lake: Winning With Big Data Analytics

A deluge of data creates a problem for companies mired in old-school technology... and opportunity for those who embrace modern solutions.  To stay competitive, businesses must build a BI environment is flexible, scalable and efficient.


  • Complexity along with lack of IT resources presents challenges 

  • Company maturity drives technology maturity

  • Top co's are > 4x more satisfied with self-service data access

  • Co's using Hadoop-supported BI saw 66% higher growth in profitablility. 

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