Swim, Don't Sink in the Data Lake: Winning With Big Data Analytics
A deluge of data creates a problem for companies mired in old-school technology... and opportunity for those who embrace modern solutions. To stay competitive, businesses must build a BI environment is flexible, scalable and efficient.
Complexity along with lack of IT resources presents challenges
Company maturity drives technology maturity
Top co's are > 4x more satisfied with self-service data access
Co's using Hadoop-supported BI saw 66% higher growth in profitablility.